Sister Tag with Bianca Alexa
I was honored to work with my very own sister, Social Media Influencer Bianca Alexa, in helping her establish her branding identity.
Establishing Bianca Alexa’s Brand
Bianca started off as a YouTube influencer, and needed to establish her brand and consistent look across all channels. After learning about her target audience (she created videos for those looking to learn how to care for their natural, curly hair), we created her logo. I use her actual silhouette in the “A” to represent the things Bianca Alexa has built her brand around. We focus on natural hair, lifestyle, and fashion. It is awesome to watch how her following continues to grow and how important her logo is on every video she uploads on YouTube or different social media channels for brand consistency.
Building your brand identity is one of my favorite things to do, especially with start up companies. I believe small businesses need one-on-one attention from a designer and marketing professional. Not only with a lot of experience, but genuinely interested in the work you do and why you do it. Businesses can really benefit from hiring a freelance graphic designer instead of a large advertising agency. If you’re interested in my services, you can get a quote here.
If you would like to learn how I can help create your branding identity, let’s chat!
Until the next one, remember to innovate, Elevate, and resonate!
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